Stephen Doughty – 2015 Parliamentary Question to the Ministry of Defence
The below Parliamentary question was asked by Stephen Doughty on 2015-02-09.
To ask the Secretary of State for Defence, what the advertising budget is for the Troops for Teachers campaign; and how much his Department has spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other forms of advertising using the phrase Troops for Teachers since January 2012.
Anna Soubry
The Troops to Teachers programme was formally announced in June 2013. The overall marketing spend to 31 December 2014 was £117,796.
The table below details the breakdown of the specific marketing and advertising expenditure.
|
Type of Advertising |
Expenditure Incurred £ |
|
Television |
0 |
|
Newspaper |
17,036 |
|
Online |
3,600 |
|
Radio |
0* |
|
Other forms of advertising (this includes marketing materials and design; development of website and promotional video) |
97,160 |
* The MOD did not incur any costs for the feature on British Forces Broadcasting Service.
