PRESS RELEASE : Digital Trustee appointed to the Imperial War Museum [December 2023]

The press release issued by the Department of Culture, Media and Sport on 14 December 2023.

The Prime Minister has appointed Rachel Smith as Digital Trustee of the Imperial War Museum for a term of 4 years.

Rachel Smith

Appointed for a four year term commencing 1 November 2023.

Rachel is UK & Middle East Managing Director at SQLI Digital Experience, a digital and commerce agency, part of SQLI Group; she advises on digital, customer experience and transformation strategies. Rachel has a breadth of digital & tech expertise across multiple sectors, with a record of delivering growth, decreasing operational costs, and improving financial bottom line.

An expert at cross functional advisory, building effective teams and stakeholder engagement in multiple geographies, Rachel is known for her ability to combine multiple lenses (business, experience & tech) to drive solutions and growth. Prior to 2010, she has experience in the museums and cultural sector in digital, marketing, fundraising and communications.

Rachel was an advisory board member of Youth Dance England (now One Dance UK).

Remuneration and Governance Code

Trustees of the Imperial War Museum are not remunerated. This appointment has been made in accordance with the Cabinet Office’s Governance Code on Public Appointments. The appointments process is regulated by the Commissioner for Public Appointments. Under the Code, any significant political activity undertaken by an appointee in the last five years must be declared. This is defined as including holding office, public speaking, making a recordable donation, or candidature for election. Rachel Smith has not declared any significant political activity.