Peter Luff – 2014 Parliamentary Question to the Department for Environment, Food and Rural Affairs

The below Parliamentary question was asked by Peter Luff on 2014-04-28.

To ask the Secretary of State for Environment, Food and Rural Affairs, pursuant to his Answer of 8 April 2014, Official Report, column 208W, on Common Agricultural Policy, if he will assess the value and purpose of advertising the merits of the EU Common Agricultural Policy in British cinemas.

George Eustice

We do not have any plans to assess the value and purpose of advertising the merits of the EU Common Agricultural Policy (CAP) in British cinemas. Using cinema advertising is not part of the Government’s approach to communicating information on the CAP. My Department is informed by the European Commission that the advert ran for four weeks across the EU, including in the UK, but it has now ended and that the campaign was funded by reducing other activities, such as European Commission attendance at certain events.