Lord Rea – 2016 Parliamentary Question to the Department for Transport
The below Parliamentary question was asked by Lord Rea on 2016-02-10.
To ask Her Majesty’s Government what steps they are taking to advise drivers of the risks involved in driving after drinking alcohol.
Lord Ahmad of Wimbledon
The Government advise drivers of the risks involved in driving after drinking alcohol in a number of ways.
The Department for Transport’s THINK! drink drive campaign raises awareness of the risks and consequences of drink driving. The campaign aims to reinforce the social unacceptability of drink driving and achieve positive behaviour change amongst drivers.
In December 2015, THINK! ran a £2.9 million drink drive campaign. This campaign targeted males aged 17-34, who are disproportionately represented in drink drive killed and seriously injured (KSI) casualty statistics. We advertised this campaign on TV, online video and radio, and supported this with wider PR and social media activity.
In addition we work with partners including Coca-Cola, Budweiser and Johnnie Walker to provide incentives to drivers (such as buy one get one free soft drinks) to avoid drink driving.
THINK! also provide materials to road safety professionals to run campaigns and provide information on the risks of drink driving to drivers locally.
The driving theory test addresses the subject of drink driving and the topic is covered extensively in driving learning materials.
The Government also works with organisations to provide Drink Drive Rehabilitation Schemes (DDRS) for first time offenders. The courses aim to allow reflection of behaviour and achieve behaviour change.
