Lilian Greenwood – 2016 Parliamentary Question to the Department for Transport

The below Parliamentary question was asked by Lilian Greenwood on 2016-02-02.

To ask the Secretary of State for Transport, what his Department spent on advertising to raise awareness of the dangers of drug driving in 2014-15.

Andrew Jones

In 2014-15 the Department’s THINK! Drug Drive campaign supported the drug drive legislation change by informing an ‘all adult’ audience about the new law and its consequences using PR and local press ads. In addition, we targeted those most likely to drug drive (young males aged 17-34) to challenge and deter them from drug driving, using radio, digital display, video on demand and outdoor advertising.

The total spent on advertising was £1.4m.