Keith Vaz – 2016 Parliamentary Question to the Department of Health

The below Parliamentary question was asked by Keith Vaz on 2016-01-06.

To ask the Secretary of State for Health, how much funding was allocated to raising awareness of diabetes by Public Health England in each of the last three years.

Jane Ellison

There is no specific budget for diabetes awareness marketing within Public Health England.

However, Change4Life is Public Health England’s (PHE) social marketing programme which aims to inspire families with children aged five to 11 to eat well and move more in order to lower the risks of diseases such as type 2 diabetes, some cancers and heart disease. More than 2.7 million people have engaged with the campaign.

Table: Costs for the delivery of the Change4Life campaign

Note: These costs are total campaign costs and only exclude staffing costs.

PHE is also developing an integrated social marketing campaign to engage adults in making changes to improve their own health. The programme will encourage people to make a number of lifestyle changes including taking up more exercise, improving diet, stopping smoking and reducing alcohol consumption.