Jim Shannon – 2016 Parliamentary Question to the Department for Culture, Media and Sport

The below Parliamentary question was asked by Jim Shannon on 2016-03-01.

To ask the Secretary of State for Culture, Media and Sport, what steps he has taken to encourage teenage girls to be involved in sport and other physical activity.

David Evennett

There are a number of excellent initiatives to encourage teenage girls to get active such as Sport England’s This Girl Can campaign, a nationwide campaign to get women and girls moving, regardless of shape, size and ability. It is already changing behaviours with 49% of women aged 14 to 40 who have seen the campaign reporting they had taken action as a result.

Sport England has also invested over £2million in Bury for a pilot called ‘I Will if You Will’. The programme, on which they worked closely with the local council, combined marketing techniques with sports sessions and exercise classes designed to overcome the hurdles that stop women taking part. Us Girls, funded by Sport England, also exists to increase and sustain young women’s participation in sport and physical activity in some of the nation’s most disadvantaged communities.

Girls Active, funded by Sport England, in partnership with This Girl Can and Women in Sport is a scheme to encourage teenage girls to take part in PE and sport and the School Games offer children of all abilities the chance to take part in competitive sport. In 2014/15, 177,630 children took part at level 3 of the School Games (the county festivals) and 51% of these participants were girls.

In December, DCMS published ‘Sporting Future: A New Strategy for an Active Nation‘, a new cross-departmental strategy for sport and physical activity. The strategy sets out government’s vision for a successful and active sporting nation and emphasises the importance of helping people in under-represented groups, including women and girls, to get active.