Grant Shapps – 2016 Parliamentary Question to the Department for Communities and Local Government

The below Parliamentary question was asked by Grant Shapps on 2016-10-20.

To ask the Secretary of State for Communities and Local Government, how much has been spent from the public purse on advertising the Government’s Own Your Home scheme.

Mr Marcus Jones

The Government is committed to supporting home ownership and the Own Your Home campaign is designed to increase awareness of government home buying schemes amongst first time buyers.

In 2015/2016 spend on the campaign has been approximately £4 million. Activity consisted of radio, press and consumer advertising, out of home on-street bus stop posters, digital and Facebook advertising and a series of ‘How to’ online videos promoted through You Tube.

On average around 140 people are helped through government home buying schemes every day and over 335,000 households have been helped to buy a property since 2010, through schemes like Help to Buy and the reinvigorated Right to Buy.