Fiona Bruce – 2015 Parliamentary Question to the Department for Transport
The below Parliamentary question was asked by Fiona Bruce on 2015-11-23.
To ask the Secretary of State for Transport, what campaigns he plans to implement over the Christmas period in 2015 to draw public attention to the dangers of drinking and driving.
Andrew Jones
On 1st December the Department for Transport’s THINK! campaign will launch a new Drink Drive campaign in England and Wales. The campaign will use paid-for advertising (including TV and radio) alongside social media and PR activities. We are also working with commercial partners including Coca-Cola, Johnnie Walker and Budweiser who provide incentives to help drivers make the right choice not to drink and drive.
Targeted at men aged 17-34, the campaign aims to contribute to a reduction in the number of people killed and seriously injured as a result of drink driving by highlighting the potential danger of driving after drinking lower levels of alcohol. The campaign also aims to maintain the social unacceptability of drink driving amongst a wider ‘all adult’ audience who will see some of the advertising.
