David Mackintosh – 2016 Parliamentary Question to the Department for Communities and Local Government

The below Parliamentary question was asked by David Mackintosh on 2016-04-14.

To ask the Secretary of State for Communities and Local Government, what steps his Department is taking to ensure that more people are aware of (a) the Right to Buy and (b) other housing schemes offered by the Government.

Brandon Lewis

My Department has run a Right to Buy marketing campaign since the scheme was reinvigorated in 2012. The campaign is aimed at ensuring eligible council and housing association tenants are made aware of their opportunity to buy their home at a discount and gives them up-to-date information on changes to the discount rates and eligibility criteria. Activity has included direct marketing, radio, digital and local press advertising and out of home roadside posters.

In October 2015 my Department also launched the Own Your Home campaign – aimed at persuading young working people to look again at home ownership and driving take up of appropriate Government home-buying schemes when this is the right decision for them. Drawing together a range of Government schemes, the campaign comprises: radio, digital advertising, social media, out of home (on street posters), consumer press advertising and a major media partnership in the Sun newspaper – as well as linking visually and verbally into activities for the individual schemes.