Craig Whittaker – 2016 Parliamentary Question to the Department for Culture, Media and Sport

The below Parliamentary question was asked by Craig Whittaker on 2016-02-19.

To ask the Secretary of State for Culture, Media and Sport, if he will estimate the cost to the tourist industry in Calder Valley of recent flooding and severe weather in that area.

David Evennett

No assessment has been made by DCMS of the direct cost to Calder Valley’s tourism industry following the recent flooding. However, some tourism businesses in flood affected areas have reported a drop in bookings of up to 60%. We want to ensure that our tourism businesses have as much support as possible as they recover from the recent floods and that is why a new £1m PR campaign was announced by the Prime Minister in Cumbria, on the 28th January, to support businesses ready to receive visitors, and this is part of a wider package of immediate measures to help the area.