Chi Onwurah – 2014 Parliamentary Question to the Department for Culture Media and Sport

The below Parliamentary question was asked by Chi Onwurah on 2015-01-14.

To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer of 7 January 2015 to Question 219653, what the budget is for the advertising campaign to promote a greater take-up of superfast broadband.

Mr Edward Vaizey

For the areas to be covered by the Government’s phase 1 Superfast Broadband Programme, we estimate that up to a further £120m will be generated for investment in further coverage for every 10 percentage point increase on the programme’s 20% take-up baseline. The quicker people take up services in the areas delivered with public funding, the quicker funding is returned for reinvestment by the supplier; we therefore launched an £8 million national marketing campaign to raise awareness. The budget for the campaign was based on evidence of previous government campaigns to reach the optimum amount of our target audience.