Ben Kensell – 2021 Comments on Norwich City’s Football Club Sponsor

The statement made on 7 June 2021 by Ben Kensell, the Chief Operating Officer for Norwich City Football Club, following the appointment of a controversial sponsor.

BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia. The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes – a huge proportion of these Premier League fans are based in Asia.

Supporting BK8 in marketing to this global Premier League fanbase equally affords us as a club the opportunity to further our own exposure and commercial efforts into those markets.

Both the club and BK8 are committed to supporting the ongoing review into betting and sports sponsorship. The club continues to adhere to both an internal code of conduct, as well as the policies and guidelines put in place by the Betting & Gaming Council, when carrying out marketing campaigns with betting and gaming brands.

The industry continues to provide a valuable source of revenue to the club that makes a meaningful difference to our wider objectives as a club.