Baroness Kramer – 2016 Parliamentary Question to the Department for Business, Innovation and Skills

The below Parliamentary question was asked by Baroness Kramer on 2016-01-25.

To ask Her Majesty’s Government how much is being spent on (1) billboards and poster sites, (2) television and radio advertising, (3) digital advertising, and (4) other forms of advertising, for the National Living Wage campaign.

Baroness Neville-Rolfe

The total budget allocated for the National Living Wage advertising campaign is £4.95 million. The campaign will run until the end of April and we expect to come in under budget.

A breakdown of the anticipated costs for the campaign advertising can be found in the table below:

Poster advertising £751,612.69

TV and video on demand (VOD) £1,730,387.70

Social media advertising £354,000

Digital display advertising and Pay per click (PPC) £520,000

Newspaper/magazine advertising £250,000

Radio £299,826

The Government’s new National Living Wage is a step up for working people, so it is important workers know their rights and that employers pay the new £7.20 from April 1 this year. Britain deserves a pay rise and as a One Nation Government we are making sure it gets one. The campaign will tell people about their entitlements and is targeted at employers, and workers currently earning the National Minimum Wage.