Baroness Coussins – 2016 Parliamentary Question to the Department of Health
The below Parliamentary question was asked by Baroness Coussins on 2016-02-01.
To ask Her Majesty’s Government what support they are giving to the campaign by Public Health England and various cancer charities to raise awareness of bladder cancer.
Lord Prior of Brampton
The “Blood in Pee” campaign focuses on early symptoms of bladder and kidney cancer. The campaign has run twice at a national level from 15 October to 20 November 2013 and 13 October to 23 November 2014, following successful local and regional pilots and will be re-running from 15 February to 31 March 2016. The campaign will use a wide range of media, including national television and radio advertising, to promote the key message “If you notice blood in your pee, even if it’s just the once, tell your doctor”.
Public Health England (PHE) works closely with the Department and NHS England to ensure that health care professionals are also targeted with campaign information to encourage earlier diagnoses and referrals. PHE also works closely with the devolved administrations to ensure consistency of messages on their own campaigns and initiatives.
The Department notifies key stakeholders including charities about forthcoming campaigns and has engaged with relevant charities to review the campaign leaflet and source case studies for the bladder and kidney campaign. A copy of the leaflet has been attached
Information for the general public will be available on NHS Choices. This is an online only resource.