Baroness Byford – 2016 Parliamentary Question to the Department for Work and Pensions

The below Parliamentary question was asked by Baroness Byford on 2016-03-17.

To ask Her Majesty’s Government what criteria they used to decide on which radio channels to advertise the new workplace pensions; whether they are being advertised on BBC Radio; and if not, why not.

Baroness Altmann

We select radio stations to reach the largest proportion of our employer target audience in a cost efficient manner. This is determined by RAJAR (Radio Joint Audience Research) listener surveys and using a sample audience profile that represents employers with less than 30 employees.

We are unable to advertise on BBC Radio due to their commercial policy.