Andrew Gwynne – 2016 Parliamentary Question to the Department of Health
The below Parliamentary question was asked by Andrew Gwynne on 2016-01-26.
To ask the Secretary of State for Health, how much his Department and its executive agencies spent on advertising to promote awareness of the health risks associated with alcohol in each of the last five years.
Jane Ellison
Spend on advertising is defined as covering only media spend (inclusive of agency commissions but excluding production costs, Central Office of Information commission and VAT).
In reference to the Department’s media spend on advertising to promote awareness of the health risks associated with alcohol, spend is set out below:
|
Financial Year |
Expenditure |
|
2010-11 |
£0 |
|
2011-12 |
£980,000 |
|
2012-13 |
£1,840,000 |
Public Health England (PHE) took over responsibility for public health campaigns formerly run by the Department on 1 April 2013. Although there was no advertising spend in 2013-14, other marketing activity would have taken place. For example: the publication and distribution of leaflets and the maintenance of the website. In 2014-15, in addition to this activity, PHE allocated £530,000 of media spend on advertising.
All figures are rounded to the nearest £10,000.
