Jack Dromey – 2016 Parliamentary Question to the Home Office
The below Parliamentary question was asked by Jack Dromey on 2016-05-04.
To ask the Secretary of State for the Home Department, pursuant to the Answer of 27 April 2016 to Question 34842, how much of the £3.95 million spent on Cyber Streetwise in 2014-15 was spent on (a) media spend and production, (b) PR, partnership and social, (c) research and (d) website; and how much of the £4.1 million spent on Cyber Streetwise in 2015-16 was spent on (i) media spend and production, (ii) PR, partnership and social, (iii) research and (iv) website.
Mr John Hayes
Cyber Streetwise is a cross Government campaign, developed by private and public stakeholder partners and coordinated by the Home Office’s Research, Information and Communications Unit. It is designed to measurably make the UK a safer place to interact and do business online by increasing individual and SME adoption of safe online behaviours.
Government experts estimate that a significant proportion of cyber security issues would be avoided by safer online behaviours. Cyber Streetwise supports this by increasing digital confidence by informing people about the key things that keep them safer online. It does this by:
• Delivering actionable and positive solution focussed advice on how to be secure.
• Creating arresting communications that highlight the consequences and cut through low interest.
• Reminding and reinforcing individuals and SMEs of the core protective behaviours at the point of risk/incidence.
Currently our prioritised protective behaviours are: using strong passwords made up of three random words; installing security software on all devices; and regularly downloading software updates. Government and Industry experts agree that adopting these 3 behaviours will provide SMEs and individuals with the best protection against cyber-crime.
The impact of Cyber Streetwise on behaviours is evaluated via regular quantitative tracking research. Since its launch in January 2014, it is estimated that 2 million adults have adopted safer online behaviours that will better protect them.
The spend for Cyber Streetwise in 2014/15 and 2015/16 is as follows:
• 2014/15 – £3.95m excl VAT
• 2015/16 – £4.1m excl VAT
