Lord Chadlington – 2016 Parliamentary Question to the Department of Health

The below Parliamentary question was asked by Lord Chadlington on 2016-03-09.

To ask Her Majesty’s Government what steps they are taking to educate women on alcohol avoidance whilst pregnant.

Lord Prior of Brampton

On 8 January 2016, the United Kingdom Chief Medical Officers published a new guideline on pregnancy and drinking – that if a woman is pregnant or planning a pregnancy, the safest approach is not to drink alcohol at all, to keep risks to the baby to a minimum. A copy of the guideline is attached. The Department will be working with the Royal College of Midwives and the Royal College of Obstetrics and Gynaecology to ensure that their members are fully informed about the content of the guidelines and are able to explain them to the women they care for and help them make informed decisions. Public Health England (PHE) is also working with professional organisations to enhance the awareness and confidence of midwives and health visitors to educate and inform women about avoiding alcohol while pregnant.

PHE’s Start4Life social marketing programme delivers advice and practical guidance to parents and parents to be to help them adopt healthy behaviours and build parenting skills to give their child the best possible start. This includes looking after their own health, and addresses the implications of drinking during pregnancy. Start4Life uses a range of products to inform and influence its audience’s behaviour around alcohol consumption including the Information Service for Parents, Start4Life website, and leaflets and posters.

Through voluntary actions by alcohol producers, independent research showed that in 2014 90.7% of bottles and cans carried warning labels about drinking in pregnancy, compared to just 17.6% of products six years before.