Jamie Reed – 2016 Parliamentary Question to the Department for Culture, Media and Sport

The below Parliamentary question was asked by Jamie Reed on 2016-02-01.

To ask the Secretary of State for Culture, Media and Sport, what estimate his Department has made of the cost to the tourist industry in Cumbria of recent flooding and severe weather.

David Evennett

The region has some of the most iconic tourist attractions in the UK and tourism is an essential part of the local economy. We want to ensure that our tourism businesses have as much support as possible as they recover from the recent floods. Some tourism businesses in flood affected areas have reported a drop in bookings of up to 60%.

That is why a new £1m PR campaign was launched by the Prime Minister in Cumbria, on the 28th January, to support businesses ready to receive visitors, and this is part of a wider package of immediate measures to help the area.