Baroness Redfern – 2016 Parliamentary Question to the Department of Health

The below Parliamentary question was asked by Baroness Redfern on 2016-01-21.

To ask Her Majesty’s Government what further assistance they plan to make available to local authorities to increase contact with target groups such as the elderly, specifically men, who do not seek advice on health.

Lord Prior of Brampton

In 2013, Public Health England (PHE) was established to protect and improve the nation’s health and to address inequalities, working with national and local government, the National Health Service, industry, academia, the public and the voluntary and community sector.

PHE encourages local authorities to prioritise NHS Health Check invitations to individuals with the greatest health risk which includes older men.

PHE Social Marketing has also conducted qualitative research amongst older adults (aged 50+), including elderly men, on the factors that influence early diagnosis (including barriers to help seeking) for the development of our Be Clear on Cancer, Breathlessness, Inflammatory Arthritis and Blood Pressure campaigns. The findings of this work have been incorporated into the campaign strategies, messaging and local partnership activity for all campaigns.