Luciana Berger – 2014 Parliamentary Question to the Department of Health
The below Parliamentary question was asked by Luciana Berger on 2014-06-17.
To ask the Secretary of State for Health, what (a) amount and (b) proportion of Public Health England’s marketing budget has been allocated to each of the six Big Ambitions referred to in its 2014-15 business plan.
Jane Ellison
The core Public Health England (PHE) marketing budget for 2014-15 is £53 million. The allocation to each of the six big ambition areas is as follows:
|
Ambition |
Campaign |
Budget for 2014-15 |
Percentage of total budget |
|
Tobacco |
Smokefree |
£11,689,200 |
21.72 |
|
Obesity |
Change 4 Life |
£9,360,000 |
17.39 |
|
Dementia |
Vascular dementia programme and dementia friends |
£5,460,000 |
10.14 |
|
Best start in life |
Start4Life and Information Service for Parents |
£3,450,000 |
6.41 |
|
Alcohol |
Alcohol |
£2,000,000 |
3.72 |
|
Tuberculosis (TB) |
£0 |
0.0 |
|
|
£31,959,200 |
59.38 |
The current assessment of the evidence shows that a national marketing campaign on TB would not be a cost effective investment so there is no marketing budget allocation to this ambition area.
In addition to the individual campaign costs stated above an additional £3.3 million is also spent on call centres and £2.6 million is also spent on infrastructure costs such as evaluation. The final budget will be subject to clearance by the Cabinet Office’s Efficiency and Reform Group.
PHE’s 2014-15 Marketing strategy is due for publication in early July and will provide more detailed information on the full marketing programme.
